Chrissy Teigen, Mark Ruffalo and Ava Duvernay are among the stars boycotting Twitter over the treatment of its female users.
Actress Rose McGowan’s account was suspended by Twitter bosses on Wednesday after she repeatedly tweeted about the Harvey Weinstein scandal, sparking an outcry from users.
Rose is one of a host of stars who allege the disgraced movie mogul sexually harassed or assaulted them, and had been using Twitter to denounce those she viewed as complicit in protecting him.
Her account was reinstated on Thursday, and Twitter chiefs claimed she was suspended for tweeting a private phone number, but users were still outraged.
In protest, the hashtag #WomenBoycottTwitter was launched to encourage women and supportive men to stay off of Twitter on Friday.
Supporting the campaign, Chrissy tweeted: “Ladies. Let’s do this. #WomenBoycottTwitter. Not because of hate but because I love this platform and know it can be better. Tomorrow. No secret timeline checking, no tweets, no clicking the bluebird square. They need to see we matter.
“I’m boycotting for many reasons. To stand with the victims of sexual assault, online threats and abuse.”
The model also criticized Twitter bosses for allowing President Donald Trump to make threats of war in his tweets.
Filmmaker Ava added her voice to the campaign, and highlighted the abuse women of color have reported to Twitter staff.
“Calling white women allies to recognize conflict of #WomenBoycottTwitter for women of color who haven’t received support on similar issues,” she wrote.
Actors Mark and John Cusack were among the male celebrities to join the boycott, while Anna Paquin and Kathy Griffin also gave backing to the campaign.
In a statement defending their actions in suspending Rose’s account, Twitter bosses wrote that they would improve their processes for dealing with abuse.